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Item Details
Title: MANAGING AND MARKETING TOURIST DESTINATIONS
STRATEGIES TO GAIN A COMPETITIVE EDGE
By: Metin Kozak, Seyhmus Baloglu
Format: Electronic book text

List price: £39.99


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ISBN 10: 1136904700
ISBN 13: 9781136904707
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 1 November, 2010
Series: Routledge Advances in Tourism
Pages: 242
Synopsis: Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.
Illustrations: 13 Line drawings, black and white; 4 Halftones, black and white; 43 Tables,
Publication: UK
Imprint: Routledge
Returns: Non-returnable
Some other items by this author:
ADVANCES IN TOURISM DESTINATION MARKETING
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ADVANCES IN TOURISM DESTINATION MARKETING
ADVANCES IN TOURISM DESTINATION MARKETING
ADVANCES IN TOURISM DESTINATION MARKETING
ADVANCES IN TOURISM DESTINATION MARKETING
ADVANCES IN TOURISM DESTINATION MARKETING (HB)
ADVANCES IN TOURISM DESTINATION MARKETING (PB)
ASPECTS OF TOURIST BEHAVIOR (HB)
CO-CREATION AND WELL-BEING IN TOURISM (HB)
DESTINATION BENCHMARKIN (HB)
DESTINATION COMPETITIVENESS, THE ENVIRONMENT AND SUSTAINABILI (HB)
DESTINATION MARKETING
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HANDBOOK OF TOURIST BEHAVIOR
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HANDBOOK OF TOURIST BEHAVIOR
HANDBOOK OF TOURIST BEHAVIOR
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HANDBOOK OF TOURIST BEHAVIOR (HB)
HANDBOOK OF TOURIST BEHAVIOR (PB)
HANDBOOK ON TOURISM, PUBLIC HEALTH AND WELLBEING - HANDBOOK ON TOURISM, PUBLIC HEALTH AND WELL-BEING (HB)
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS (HB)
MANAGING AND MARKETING TOURIST DESTINATIONS (PB)
MARKETING FOR HOSPITALITY AND TOURISM (HB)
MARKETING FOR HOSPITALITY AND TOURISM (PB)
MARKETING INNOVATIONS FOR SUSTAINABLE DESTINATIONS
MARKETING INNOVATIONS FOR SUSTAINABLE DESTINATIONS (HB)
NON-INVASIVE BRAIN STIMULATION: NEW PROSPECTS IN COGNITIVE NEUROREHABILITATION
PROGRESS IN TOURISM MARKETING
PROGRESS IN TOURISM MARKETING
PROGRESS IN TOURISM MARKETING
PROGRESS IN TOURISM MARKETING
PROGRESS IN TOURISM MARKETING
PROGRESS IN TOURISM MARKETING (HB)
SUSTAINABILITY OF TOURISM (HB)
TOURISM AND HOSPITALITY MANAGEMENT
TOURISM AND HOSPITALITY MANAGEMENT (HB)
TOURISM DEVELOPMENT (HB)
TOURISM ECONOMICS (HB)
TOURISM ECONOMICS (HB)
TOURISM MARKETING (HB)
TOURISM RESEARCH (HB)
TOURISTS' BEHAVIORS AND EVALUATIONS
TOURISTS' BEHAVIORS AND EVALUATIONS (HB)
TOURISTS' PERCEPTIONS AND ASSESSMENTS
TOURISTS' PERCEPTIONS AND ASSESSMENTS (HB)

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