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Item Details
Title: SALES MANAGEMENT
ANALYSIS AND DECISION MAKING
By: Thomas N. Ingram, Raymond W. LaForge, Charles H. Schwepker Jr.
Format: Electronic book text

List price: £39.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 1317460286
ISBN 13: 9781317460282
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 26 March, 2015
Edition: 8th New edition
Pages: 424
Synopsis: Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life "best practices" of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and identifies the skill sets needed for the 21st century.
Illustrations: Illustrations
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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