| Title:
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AUTHENTIC PERSONAL BRANDING
A NEW BLUEPRINT FOR BUILDING AND ALIGNING A POWERFUL LEADERSHIP BRAND |
| By: |
Hubert K. Rampersad, Marshall Goldsmith (Foreword), Dave Ulrich |
| Format: |
Paperback |
| List price:
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£45.00 |
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| ISBN 10: |
1607520990 |
| ISBN 13: |
9781607520993 |
| Publisher: |
INFORMATION AGE PUBLISHING |
| Pub. date: |
24 April, 2009 |
| Description: |
Offers a way to define, formulate and implement a sustainable personal brand identity. This book entails a systematic and integrated journey towards self-awareness, joy, happiness, and marketing success, which is based on several models, guidelines and tools. |
| Synopsis: |
This book offers a new way to define, formulate and implement a sustainable, powerful, authentic, consistent, and memorable personal brand identity. "Authentic Personal Branding" entails a systematic and integrated journey towards self-awareness, joy, happiness, and marketing success, which is based on several new models, guidelines and tools that have been proven in practice. A way of life in conformity with this system results in flow; which is a journey into the inner self, where your genius, values, hopes, dreams and aspirations lie quietly waiting to be discovered. Taking the journey as an individual allows you to view your life objectively and authentically and provides a road-map of your genius, dreams and aspirations translated into manageable and measurable milestones and improvement actions. |
| Illustrations: |
black & white illustrations |
| Publication: |
US |
| Imprint: |
Information Age Publishing |
| Returns: |
Non-returnable |