| Title:
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THE QUINTESSENCE OF STRATEGIC MANAGEMENT
WHAT YOU REALLY NEED TO KNOW TO SURVIVE IN BUSINESS |
| Volume: |
2016 |
| By: |
Philip Kotler, Nils Bickhoff, Roland Berger |
| Format: |
Hardback |
| List price:
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£37.99 |
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| ISBN 10: |
3662484897 |
| ISBN 13: |
9783662484890 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
19 May, 2016 |
| Edition: |
2nd Revised edition |
| Series: |
Quintessence Series |
| Pages: |
113 |
| Language: |
English & German |
| Translated from: |
German |
| Description: |
The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject. |
| Synopsis: |
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff. |
| Illustrations: |
43 black & white illustrations, biography |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Returnable |