| Title:
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THE QUINTESSENCE OF STRATEGIC MANAGEMENT
WHAT YOU REALLY NEED TO KNOW TO SURVIVE IN BUSINESS |
| By: |
Philip Kotler, Roland Berger, Nils Bickhoff |
| Format: |
Hardback |
| List price:
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£18.99 |
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it.
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| ISBN 10: |
3642145434 |
| ISBN 13: |
9783642145438 |
| Publisher: |
SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG |
| Pub. date: |
9 September, 2010 |
| Edition: |
2010 ed. |
| Pages: |
140 |
| Translated from: |
German |
| Description: |
The Quintessence of Strategic Management provides a basic understanding of strategic management. Readers will find the most important strategy tools, how they interact, and a synthesis of the respective original literature on the subject. |
| Synopsis: |
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (including the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions. |
| Illustrations: |
biography |
| Publication: |
Germany |
| Imprint: |
Springer-Verlag Berlin and Heidelberg GmbH & Co. K |
| Returns: |
Returnable |