| Title:
|
CONSUMER BEHAVIOR AND MARKETING STRATEGY
|
| By: |
J. Paul Peter, Jerry C. Olson |
| Format: |
Paperback |
| List price:
|
£42.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0071121110 |
| ISBN 13: |
9780071121118 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Edition: |
International student edition |
| Series: |
McGraw-Hill/Irwin Series in Marketing |
| Pages: |
576 |
| Description: |
This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the "Wheel of Consumer Analysis", a tool to help readers understand consumer behaviour. |
| Synopsis: |
This text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the "Wheel of Consumer Analysis", a tool to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategies interact. |
| Illustrations: |
illustrations (some colour) facsimiles (chiefly colour) |
| Publication: |
UK |
| Imprint: |
McGraw-Hill Publishing Co. |
| Returns: |
Non-returnable |