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Item Details
| Title:
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ISE MARKETING MANAGEMENT
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| By: |
J. Paul Peter |
| Format: |
Paperback |
| List price:
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£55.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0071315551 |
| ISBN 13: |
9780071315555 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
16 October, 2012 |
| Edition: |
11th edition |
| Pages: |
864 |
| Synopsis: |
Marketing Management, 11E, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
McGraw-Hill Professional |
| Returns: |
Returnable |
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