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Item Details
| Title:
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SERVICES MARKETING
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| By: |
Valarie A. Zeithaml |
| Format: |
Paperback / softback |
| List price:
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£49.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071263934 |
| ISBN 13: |
9780071263931 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 July, 2008 |
| Edition: |
5 ed |
| Pages: |
768 |
| Description: |
This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on, and the managerial content is framed by the GAPS model. |
| Illustrations: |
Illustrations |
| Returns: |
Returnable |
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