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Item Details
| Title:
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PROFITING FROM SERVICES AND SOLUTIONS: WHAT PRODUCT-CENTRIC FIRMS NEED TO KNOW
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| By: |
Valarie A. Zeithaml |
| Format: |
Paperback |
| List price:
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£18.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1606497480 |
| ISBN 13: |
9781606497487 |
| Publisher: |
BUSINESS EXPERT PRESS |
| Pub. date: |
1 July, 2014 |
| Pages: |
220 |
| Synopsis: |
Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework--the service infusion continuum--to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products. |
| Publication: |
US |
| Imprint: |
Business Expert Press |
| Returns: |
Returnable |
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