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Item Details
The item which you searched for
has been replaced by a newer edition. To view details of the newer edition
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| Title:
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SERVICES MARKETING
INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM |
| By: |
Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner |
| Format: |
Paperback |
| List price:
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£49.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0077107950 |
| ISBN 13: |
9780077107956 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 February, 2008 |
| Pages: |
576 |
| Synopsis: |
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This European edition provides students with a complete introduction to the unique marketing challenges that services present. Guiding students to recognize and understand these special characteristics, the text also explores frameworks for developing and implementing service strategies for competitive advantage across a wide array of industries. European examples, cases and readings have been integrated throughout the chapters, and the material has also been updated and restructured to reflect the latest thinking in services marketing. This book is ideal for services marketing modules at the undergraduate, postgraduate (both masters and doctoral courses), and executive education levels. |
| Illustrations: |
col. Illustrations |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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