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Item Details
| Title:
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SERVICES MARKETING
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| By: |
Valarie A. Zeithaml, Mary Jo Bitner |
| Format: |
Hardback |
| List price:
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£102.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0072312211 |
| ISBN 13: |
9780072312218 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
11 November, 1999 |
| Edition: |
2nd Revised edition |
| Pages: |
656 |
| Description: |
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value. |
| Synopsis: |
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value. |
| Illustrations: |
Illustrations, ports. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Non-returnable |
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