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Item Details
| Title:
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SERVICES MARKETING
INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM |
| By: |
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| Format: |
Hardback |
| List price:
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£217.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0078112052 |
| ISBN 13: |
9780078112058 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 April, 2012 |
| Edition: |
6th Revised edition |
| Series: |
Irwin Marketing |
| Pages: |
672 |
| Description: |
Written for students and businesspeople who recognise the vital role that services play in the economy and its future, this book focuses on knowledge needed to implement service strategies for competitive advantage across industries. |
| Synopsis: |
Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers. |
| US Grade: |
College Freshman |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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