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Item Details
| Title:
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SERVICES MARKETING
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| By: |
Valarie A. Zeithaml |
| Format: |
Paperback |
| List price:
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£41.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071244964 |
| ISBN 13: |
9780071244961 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 July, 2005 |
| Edition: |
4 Rev ed |
| Pages: |
624 |
| Description: |
Provides a review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework, this text offers part openers that sequentially build the model gap by gap. Each part includes multiple chapters with strategies for understanding and closing the critical gaps. |
| Illustrations: |
Illustrations |
| Returns: |
Returnable |
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