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Item Details
Title: HANDBOOK OF TOURIST BEHAVIOR
THEORY & PRACTICE
By: Metin Kozak (Editor), Alain Decrop (Editor)
Format: Paperback

List price: £51.99
Our price: £46.79
Discount:
10% off
You save: £5.20
ISBN 10: 0415542812
ISBN 13: 9780415542814
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 23 February, 2012
Series: Routledge Advances in Tourism
Pages: 286
Synopsis: In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.
Illustrations: 13 black & white illustrations, 15 black & white tables, 4 black & white
Publication: UK
Imprint: Routledge
Returns: Returnable
Some other items by this author:
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ADVANCES IN TOURISM DESTINATION MARKETING (HB)
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ASPECTS OF TOURIST BEHAVIOR (HB)
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MANAGING AND MARKETING TOURIST DESTINATIONS
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MANAGING AND MARKETING TOURIST DESTINATIONS (HB)
MANAGING AND MARKETING TOURIST DESTINATIONS (PB)
MARKETING INNOVATIONS FOR SUSTAINABLE DESTINATIONS
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NON-INVASIVE BRAIN STIMULATION: NEW PROSPECTS IN COGNITIVE NEUROREHABILITATION
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SUSTAINABILITY OF TOURISM (HB)
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