pickabook books with huge discounts for everyone pickabook books with huge discounts for everyone
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: WINNING AT NEW PRODUCTS, 5TH EDITION
CREATING VALUE THROUGH INNOVATION
By: Robert Cooper
Format: Paperback

List price: £18.99
Our price: £13.86
Discount:
27% off
You save: £5.13
ISBN 10: 0465093329
ISBN 13: 9780465093328
Availability: Usually dispatched within 1-2 days.
 Delivery rates
Stock: Currently 58 available
Publisher: INGRAM PUBLISHER SERVICES US
Pub. date: 28 July, 2011
Pages: 448
Description: A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
Synopsis: For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
Publication: US
Imprint: Basic Books
Returns: Returnable
Some other items by this author:
5TH ANNUAL REPORT 1993-94 (PB)
7TH ANNUAL REPORT 1995-96 (PB)
A WINTER WITH ROBERT BURNS (HB)
A WORLD OF WONDERS (PB)
ACCESS 2007 VBA PROGRAMMER'S REFERENCE (PB)
AN ACCOUNT OF THE CHAPEL OF ROSLIN (PB)
ANALYZING LIBRARY COLLECTION USE WITH EXCEL (PB)
ARISTOTLE: 30 LIFE CHANGING LESSONS FROM ARISTOTLE
BIBLICAL EXTRACTS
BIBLICAL EXTRACTS, OR THE HOLY SCRIPTURE (PB)
BIBLICAL EXTRACTS, OR THE HOLY SCRIPTURES ANALYZED
BIBLICAL EXTRACTS, OR THE HOLY SCRIPTURES ANALYZED (HB)
CHILD DEVELOPMENT
CHILD DEVELOPMENT: ITS NATURE AND COURSE
CLASSIFIED BIBLICAL EXTRACTS OR, THE HOLY SCRIPTURES ANALYZED: SHOWING ITS CONTRADICTIONS, ABSURDITIES AND IMMORALITIES (PB)
CLASSIFIED BIBLICAL EXTRACTS, OR, THE HO (PB)
COOPER''S CONSTANT (HB)
COOPER''S CONSTANT (PB)
CORPORATE TREASURY AND CASH MANAGEMENT
CORPORATE TREASURY AND CASH MANAGEMENT (HB)
CORPUS LINGUISTICS FOR TRANSLATION AND CONTRASTIVE STUDIES
CORPUS LINGUISTICS FOR TRANSLATION AND CONTRASTIVE STUDIES
CORPUS LINGUISTICS FOR TRANSLATION AND CONTRASTIVE STUDIES
CORPUS LINGUISTICS FOR TRANSLATION AND CONTRASTIVE STUDIES (HB)
CORPUS LINGUISTICS FOR TRANSLATION AND CONTRASTIVE STUDIES (PB)
CRACKING THE FREEMASON'S CODE
CRACKING THE FREEMASON'S CODE (PB)
CULTURESHOCK! THAILAND (PB)
DISORDERS OF MENSTRUATION (PB)
EXECUTIVE EQ (PB)
FAIR EMPLOYMENT COMMISSION FOR NORTHERN IRELAND (PB)
FIFTY WONDERFUL PORTRAITS (HB)
FIFTY WONDERFUL PORTRAITS...
INDONESIA (PB)
ISLAND OF LIGHT (HB)
LANDSCAPES OF LIGHT (PB)
LAOS (PB)
LAOS (PB)
MASONIC MAGICIAN (PB)
NEVER LET THE MEAT TOUCH THE METAL
PARENTS
PARENTS (HB)
PORTFOLIO MANAGEMENT FOR NEW PRODUCTS (HB)
PRACTISING PUBLIC HEALTH
PRODUCT DEVELOPMENT FOR THE SERVICE SECTOR (HB)
PRODUCT LEADERSHIP
PRODUCT LEADERSHIP (HB)
PRODUCT LEADERSHIP (HB)
RIFLE GREEN AT WATERLOO (HB)
RIFLE GREEN IN THE CRIMEA (HB)
RIFLE GREEN IN THE PENINSULA (HB)
RIFLE GREEN IN THE PENINSULA (HB)
RIFLE GREEN IN THE PENINSULA (HB)
RIFLE GREEN IN THE PENINSULA (HB)
RIFLES AT WATERLOO (PB)
SPIRITUAL EXPERIENCES
SPIRITUAL EXPERIENCES
SPIRITUAL EXPERIENCES
SPIRITUAL EXPERIENCES (HB)
SPIRITUAL EXPERIENCES (HB)
SPIRITUAL EXPERIENCES (HB)
SPIRITUAL EXPERIENCES (PB)
SPIRITUAL EXPERIENCES, INCLUDING SEVEN M (HB)
SPIRITUAL EXPERIENCES, INCLUDING SEVEN M (PB)
SPIRITUAL EXPERIENCES, INCLUDING SEVEN M (PB)
SPIRITUAL EXPERIENCES, INCLUDING SEVEN M (PB)
SPIRITUAL EXPERIENCES, INCLUDING SEVEN MONTHS WITH THE BROTHERS DAVENPORT
SPIRITUAL EXPERIENCES, INCLUDING SEVEN MONTHS WITH THE BROTHERS DAVENPORT (PB)
SPIRITUAL EXPERIENCES: INCLUDING SEVEN M (HB)
SPIRITUAL EXPERIENCES: INCLUDING SEVEN MONTHS WITH THE BROTHERS DAVENPORT (PB)
SPIRITUAL EXPERIENCES; INCLUDING SEVEN M (PB)
SPIRITUAL EXPERIENCES; INCLUDING SEVEN MONTHS WITH THE BROTHERS DAVENPORT
STRESSMAP: PERSONAL DIARY EDITION (PB)
SW: CHILD DEVELOPMENT AND STUDENT STUDY GUIDE
SWIMMING WITH FROGS (PB)
THAILAND (PB)
THAILAND BEYOND THE FRINGE (PB)
THE 'HOLY SCRIPTURES' ANALYZED
THE AMBASSADORS
THE BIBLE AND ITS EVIDENCES (PB)
THE BREAKING OF NATIONS
THE BREAKING OF NATIONS (HB)
THE BREAKING OF NATIONS (PB)
THE BREAKING OF NATIONS (PB)
THE GENEALOGIE OF THE SAINT CLAIRES OF ROSSLYN (PB)
THE HOLY SCRIPTURES ANALYZED, OR EXTRACTS FROM THE BIBLE
THE INFIDEL'S TEXT-BOOK, BEING THE SUBSTANCE OF THIRTEEN LECTURES ON THE BIBLE (CLASSIC REPRINT) (PB)
THE INFIDEL'S TEXT-BOOK; BEING THE SUBSTANCE OF THIRTEEN LECTURES ON THE BIBLE
THE LIGHT BEHIND THEIR EYES (PB)
THE LONDON INVESTIGATOR
THE OTHER 90 PER CENT (PB)
THE PRACTISING PUBLIC HEALTH (PB)
THE RED TRIANGLE (HB)
THE ROSSLYN HOAX? (PB)
THE RULES AND PRACTICE OF THE COURT OF CHANCERY OF UPPER CANADA
THE RULES AND PRACTICE OF THE COURT OF CHANCERY OF UPPER CANADA (HB)
THE VOYAGES OF THE VENETIAN BROTHERS (HB)
TOP ODER FLOP IN DER PRODUKTENTWICKLUNG (PB)
WINNING AT NEW PRODUCTS
WINNING AT NEW PRODUCTS
WINNING AT NEW PRODUCTS
WINNING AT NEW PRODUCTS (PB)
WINNING AT NEW PRODUCTS (PB)
WINNING AT NEW PRODUCTS (PB)

TOP SELLERS IN THIS CATEGORY
Hooked (Hardback)
By: Nir Eyal
Penguin Books Ltd
Our Price : £9.48
more details
Decoded (Hardback)
By: Phil Barden
John Wiley & Sons Inc
Our Price : £14.59
more details
Contagious (Paperback)
By: Jonah Berger
Simon & Schuster Ltd
Our Price : £6.56
more details
CB7 (with CourseMate and Career Transitions 2.0, 1 term (6 months) Printed Access Card) (Mixed media product)
By: Barry J. Babin, Eric Harris
Cengage Learning, Inc
Our Price : £43.19
more details
MR2 (with CourseMate, 1 term (6 months) Printed Access Card) (Mixed media product)
By: Tracy A. Suter, Tom J. Brown
Cengage Learning, Inc
Our Price : £48.44
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 business & management
 sales & marketing
 market research


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

36% Off Oxford Best Sellers
To the Edge of the World
By: JULIA GREEN
A beautifully written tale of courage, friendship, and survival. Jamie had thought that if he could just reach the boat then he could convince Mara to stay, but now he was onboard and along for the ride. There was no going back, they were in this together - sailing to the islands at the edge of the world.
add to basket

Cambridge English Lit Promotion
Romeo and Juliet
By: WILLIAM SHAKESPEARE, ROBERT SMITH (EDITOR), REX GIBSON (EDIT...
An improved, larger-format edition of the Cambridge School Shakespeare plays, extensively rewritten, expanded and produced in an attractive new design.
add to basket

Oxford Textbook Promotion
Oxford Playscripts: Frankenstein
By: MARY SHELLEY
Presents the famous story of a young man who thinks he can change the world by making better human beings. Instead he creates a living monster with a mind of its own. This book contains activities designed to support the KS3 Framework for Teaching English and help students to meet the Framework objectives.
add to basket

New Title
Imagine
By:
Personally compiled and curated by Yoko Ono, Imagine John Yoko is the definitive inside story - told in revelatory detail - of the making of the legendary album and all that surrounded it: the locations, the creative team, the artworks and the films, in the words of John & Yoko and the people who were there. Features 80% exclusive, hitherto-unpublished archive photos and footage sequences of all the key players in situ, together with lyric sheets, Yoko's art installations, and exclusive new insights and personal testimonies from Yoko and over forty of the musicians, engineers, staff, celebrities, artists and photographers who were there - including Julian Lennon, Klaus Voormann, Alan White, Jim Keltner, David Bailey, Dick Cavett and Sir Michael Parkinson. `A lot has been written about the creation of the song, the album and the film of Imagine, mainly by people who weren't there, so I'm very pleased and grateful that now, for the first time, so many of the participants have kindly given their time to "gimme some truth" in their own words and pictures' Yoko Ono Lennon, 2018 In 1971, John Lennon & Yoko Ono conceived and recorded the critically acclaimed album Imagine at their Georgian country home, Tittenhurst Park, in Berkshire, England, in the state-of-the-art studio they built in the grounds, and at the Record Plant in New York.
add to basket

Up to 35% off New Titles
The Meltdown Diary of a Wimpy Kid
By: JEFF KINNEY
The 13th hilarious book in Jeff Kinney's bestselling Diary of a Wimpy Kid series. When snow shuts down Greg Heffley's middle school, his neighbourhood transforms into a wintry battlefield. Rival groups fight over territory, build massive snow forts, and stage epic snowball fights. And in the crosshairs are Greg and his trusty best friend, Rowley Jefferson. It's a fight for survival as Greg and Rowley navigate alliances, betrayals, and warring gangs in a neighbourhood meltdown. When the snow clears, will Greg and Rowley emerge as heroes? Or will they even survive to see another day?With millions of books sold around the world in 65 editions and 56 languages, Wimpy Kid has turned millions of kids into readers.
add to basket

Concorde Award Shorlisted
Explorer
By: KATHERINE RUNDELL
Winner of the Costa Children's Book Award, Winner of the London Book Fair Children's Travel Book of the Year From his seat in the tiny aeroplane, Fred watches as the mysteries of the Amazon jungle pass by below him. He has always dreamed of becoming an explorer, of making history and of reading his name amongst the lists of great discoveries. If only he could land and look about him. As the plane crashes into the canopy, Fred is suddenly left without a choice. He and the three other children may be alive, but the jungle is a vast, untamed place. With no hope of rescue, the chance of getting home feels impossibly small. Except, it seems, someone has been there before them
add to basket

Up to 35% off Promotional Titles
Christmas Carol
By: CHARLES DICKENS
Ebenezer Scrooge is a miserly old skinflint. He hates everyone, especially children. But at Christmas three ghosts come to visit him, scare him into mending his ways, and he finds, as he celebrates with Bob Cratchit, Tiny Tim and their family, that geniality brings its own reward.
add to basket

35% off Promotional Titles
We're going on an elf chase
By: MUMFORD MARTHA
We're going on an elf chase. Come and join the fun. Can we catch them all?YES!Run, run, run!Four bunnies set off on a jolly Christmas lift-the-flap adventure to find ten little elves hidden under the flaps. You'll have to run, run, run if you're going to catch them all! And there are lots of obstacles along the way, from clippy-cloppy reindeer to roaring polar bears and flippy-flappy penguins. Stuffed with festive frolics, this is the perfect Christmas gift. From the bestselling Laura Hughes, illustrator of We're Going on an Egg Hunt and The Birthday Invitation
add to basket

New Title
WE ARE ALL LEMMINGS AND SNOWFLAKES
By: HOLLY BOURNE
Welcome to Camp Reset, a summer camp with a difference. A place offering a shot at "normality" for Olive, a girl on the edge, and for her new friends, who are all dealing with their own battles. But as Olive settles in, she starts to wonder - maybe it's this messed up world that needs fixing, and not them. And so she comes up with a plan. Because together, snowflakes can form avalanches... A trailblazing and painfully honest novel about mental health, friendship and making this crazy world a kinder place.
add to basket