EXPORT STRATEGY: MARKETS AND COMPETITION by Nigel Piercy ( 9781138790193 )

Item Details

Title:

EXPORT STRATEGY: MARKETS AND COMPETITION

By:

Nigel Piercy

Format:

Hardback

List price:

£130.00

Our price:

£126.10

Discount:

3% off

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£3.90

ISBN 10:

1138790192

ISBN 13:

9781138790193

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

22 August, 2014

Series:

Routledge Library Editions: Marketing

Pages:

284

Synopsis:

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

Publication:

Imprint:

Routledge

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Returnable

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EXPORT STRATEGY: MARKETS AND COMPETITION