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Item Details
Title:
MARKETING BUDGETING
A POLITICAL AND ORGANISATIONAL MODEL
By:
Nigel Piercy
Format:
Hardback
List price:
£170.00
Our price:
£164.90
Discount:
3
% off
You save:
£5.10
ISBN 10:
1138790893
ISBN 13:
9781138790896
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
22 August, 2014
Series:
Routledge Library Editions: Marketing
Pages:
542
Synopsis:
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
Publication:
UK
Imprint:
Routledge
Returns:
Returnable
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