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Item Details
Title: MARKETING ORGANISATION
By: Nigel Piercy
Format: Paperback

List price: £45.99
Our price: £41.39
Discount:
10% off
You save: £4.60
ISBN 10: 113898048X
ISBN 13: 9781138980488
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 26 November, 2015
Series: Routledge Library Editions: Marketing
Pages: 256
Synopsis: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: * The study of the organisational location and positioning of the marketing function * The analytical perspectives of information-processing theories of organisation * The relationship between structure and information * Organisational processes
Publication: UK
Imprint: Routledge
Returns: Returnable
Some other items by this author:
EXPORT STRATEGY: MARKETS AND COMPETITION
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EXPORT STRATEGY: MARKETS AND COMPETITION
EXPORT STRATEGY: MARKETS AND COMPETITION (HB)
EXPORT STRATEGY: MARKETS AND COMPETITION (PB)
MANAGING MARKETING INFORMATION
MANAGING MARKETING INFORMATION
MANAGING MARKETING INFORMATION
MANAGING MARKETING INFORMATION (PB)
MANAGING MARKETING INFORMATION (RLE MARKETING) (HB)
MARKET-LED STRATEGIC CHANGE
MARKET-LED STRATEGIC CHANGE
MARKET-LED STRATEGIC CHANGE
MARKET-LED STRATEGIC CHANGE
MARKET-LED STRATEGIC CHANGE
MARKET-LED STRATEGIC CHANGE (HB)
MARKET-LED STRATEGIC CHANGE (HB)
MARKET-LED STRATEGIC CHANGE (HB)
MARKET-LED STRATEGIC CHANGE (PB)
MARKET-LED STRATEGIC CHANGE (PB)
MARKETING BUDGETING
MARKETING BUDGETING
MARKETING BUDGETING
MARKETING BUDGETING (HB)
MARKETING BUDGETING (PB)
MARKETING ORGANISATION
MARKETING ORGANISATION
MARKETING ORGANISATION
MARKETING ORGANISATION (RLE MARKETING) (HB)
MARKETING STRATEGY AND COMPETITIVE POSITIONING
MARKETING STRATEGY AND COMPETITIVE POSITIONING (PB)
MARKETING STRATEGY AND COMPETITIVE POSITIONING (PB)
STRATEGIC MARKETING
STRATEGIC MARKETING (HB)
STRATEGIC MARKETING (HB)
STRATEGIC MARKETING (HB)
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