 |
|
|
Item Details
| Title:
|
SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM
|
| By: |
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| Format: |
Hardback |
| List price:
|
£196.99 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
0078112109 |
| ISBN 13: |
9780078112102 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 April, 2017 |
| Edition: |
7th Revised edition |
| Series: |
Irwin Marketing |
| Pages: |
672 |
| Description: |
Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. This book introduces readers to the vital role that services play in the economy and its future. It also incorporates company examples and strategies for addressing issues in every chapter. |
| Synopsis: |
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. |
| US Grade: |
College Freshman |
| Publication: |
US |
| Imprint: |
McGraw-Hill Inc.,US |
| Returns: |
Returnable |
|
|
|
 |
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|