MARKETING by Michael R. Solomon ( 9780130351340 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

MARKETING
REAL PEOPLE, REAL CHOICES

By:

Format:

Hardback

List price:	£42.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0130351342

ISBN 13:

9780130351340

Publisher:

PEARSON EDUCATION LIMITED

Pub. date:

25 November, 2002

Edition:

3rd Revised, United States ed

Pages:

616

Description:

For four-year and two-year undergraduate courses in principles of marketing, this text introduces marketing from a real-world, practical perspective. Case studies focus on companies where the answers are not clear-cut.

Illustrations:

glossary, indexes

Returns:

Returnable

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