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Item Details
Title: CONSUMER BEHAVIOR
BUYING, HAVING, AND BEING
Volume: International Version
By: Michael R. Solomon
Format: Paperback

List price: £52.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0135153360
ISBN 13: 9780135153369
Publisher: PEARSON EDUCATION (US)
Pub. date: 1 March, 2008
Edition: 8th edition
Pages: 720
Description: For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Synopsis: For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.
Illustrations: Illustrations (chiefly col.)
Publication: US
Imprint: Pearson Education (US)
Returns: Returnable
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