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Item Details
| Title:
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CONSUMER BEHAVIOR
BUYING, HAVING, AND BEING |
| By: |
Michael R. Solomon |
| Format: |
Paperback |
| List price:
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£46.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0131230115 |
| ISBN 13: |
9780131230118 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 May, 2003 |
| Edition: |
6th edition |
| Pages: |
640 |
| Description: |
For undergraduate courses in Consumer Behavior in departments of sociology, physiology, and travel and tourism. This text on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. |
| Synopsis: |
For courses in Consumer Behavior. This contemporary text goes beyond the "act of buying" and presents a balanced and global perspective. Grounded in the very latest research, the sixth edition probes the psyche of consumers around the world as it explores their diverse experiences with buying, having, and being. Solomon's captivating writing style and ability to weave the most current research, real-world examples, global coverage, and managerial applications throughout have made this text a market leader edition after edition. |
| Illustrations: |
Illustrations (some col.), ports. (some col.) |
| Publication: |
UK |
| Imprint: |
Prentice-Hall |
| Returns: |
Non-returnable |
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