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Item Details
| Title:
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CONSUMER BEHAVIOR
BUYING, HAVING, AND BEING |
| By: |
Michael R. Solomon |
| Format: |
Hardback |
| List price:
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£49.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0132186942 |
| ISBN 13: |
9780132186940 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
20 February, 2006 |
| Edition: |
7th Revised edition |
| Pages: |
672 |
| Description: |
For undergraduate and MBA courses in Consumer Behavior. Solomon's Consumer Behavior, 7e is a market leader because it goes beyond the "act of buying" by presenting an engaging, balanced and global perspective. |
| Synopsis: |
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers. |
| Illustrations: |
Illustrations (chiefly col.) |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Returnable |
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