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Item Details
Title:
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CONSUMER BEHAVIOR
BUYING, HAVING AND BEING |
By: |
Michael R. Solomon |
Format: |
Paperback |

List price:
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£39.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0130950084 |
ISBN 13: |
9780130950086 |
Publisher: |
PEARSON HIGHER EDUCATION |
Pub. date: |
1 June, 2001 |
Edition: |
5 International ed |
Series: |
The Prentice Hall international series in marketing |
Pages: |
570 |
Description: |
For consumer behavior courses. This text is the leading undergraduate book for consumer behavior. It''s very current, hip and engaging, while reflecting the latest research. |
Illustrations: |
illustrations (chiefly colour) facsimiles (chiefly colour), colour portraits |
Returns: |
Returnable |
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