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Item Details
Title: MARKETING WITH MYMARKETINGLAB PACK
By: Michael R. Solomon, Greg Marshall, Elnora Stuart
Format: Mixed media product

List price: £63.08
Our price: £58.35
Discount:
7.5% off
You save: £4.73
ISBN 10: 1292064870
ISBN 13: 9781292064871
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 5 March, 2014
Edition: 2nd edition
Synopsis: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
Publication: UK
Imprint: Pearson Education Limited
Returns: Returnable
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BODY FIT (PB)
BRAND YOU (PB)
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BRAND YOU FOR MARKETING (PB)
COMPANION WEBSITE FOR SOCIAL MEDIA MARKETING
COMPORTEMENT DU CONSOMMATEUR (PB)
COMPUTER FORENSICS JUMPSTART (PB)
CONQUERING CONSUMERSPACE (HB)
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LEG
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MARKETING: REAL PEOPLE, REAL CHOICES, GLOBAL EDITION (PB)
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MARKETING: REAL PEOPLE, REAL CHOICES, OLP WITH ETEXT
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STUDY GUIDE (PB)
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