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Item Details
| Title:
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FUNDAMENTALS OF INTERNATIONAL BUSINESS
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| By: |
Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett |
| Format: |
Paperback |
| List price:
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£55.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0324259646 |
| ISBN 13: |
9780324259643 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
7 May, 2003 |
| Pages: |
560 |
| Description: |
This is an introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The author team's academic and practitioner experience both in business and government should ensure a balance of research and practical insight. |
| Synopsis: |
Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter-with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format. |
| Illustrations: |
tables, maps, graphs |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |
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