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Item Details
| Title:
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MASTERING GLOBAL MARKETS
STRATEGIES FOR TODAY'S TRADE GLOBALIST |
| By: |
Michael R. Czinkota, Ilkka A. Ronkainen, Bob Donath |
| Format: |
Hardback |
| List price:
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£80.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0538726652 |
| ISBN 13: |
9780538726658 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
22 June, 2003 |
| Pages: |
384 |
| Synopsis: |
This book is designed for business professionals that are either thinking about taking their business globally or want to improve their global strategy. Beginning first with an overview of the global business environment, Mastering Global Markets: Strategies for Today's Trade Globalist covers all aspects of entering global markets from strategic planning to tactical implementation. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |
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