|
|
|
Item Details
Title:
|
THE GLOBAL MARKETING IMPERATIVE
|
By: |
Michael R. Czinkota, Ilkka A. Ronkainen, John J Tarrant |
Format: |
Paperback |
List price:
|
£10.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
ISBN 10: |
0844230103 |
ISBN 13: |
9780844230108 |
Publisher: |
NTC PUBLISHING GROUP,U.S. |
Pub. date: |
11 January, 1996 |
Edition: |
2nd ed. |
Pages: |
320 |
Description: |
Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets. |
Synopsis: |
This book provides help in bringing your students quickly up to speed on the essentials of international marketing and teach them how to strike back when global competitors move into a company's territory and shrink its markets. |
Publication: |
US |
Imprint: |
NTC Publishing Group,U.S. |
Returns: |
Non-returnable |
|
|
|
|
Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
|
|
|
|
|
|
|
|
|
|
|