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Item Details
| Title:
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THE GLOBAL MARKETING IMPERATIVE
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| By: |
Michael R. Czinkota, Ilkka A. Ronkainen, John J Tarrant |
| Format: |
Paperback |
| List price:
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£10.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0844230103 |
| ISBN 13: |
9780844230108 |
| Publisher: |
NTC PUBLISHING GROUP,U.S. |
| Pub. date: |
11 January, 1996 |
| Edition: |
2nd ed. |
| Pages: |
320 |
| Description: |
Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets. |
| Synopsis: |
This book provides help in bringing your students quickly up to speed on the essentials of international marketing and teach them how to strike back when global competitors move into a company's territory and shrink its markets. |
| Publication: |
US |
| Imprint: |
NTC Publishing Group,U.S. |
| Returns: |
Non-returnable |
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