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Item Details
| Title:
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THE FUTURE OF GLOBAL BUSINESS
A READER |
| By: |
Michael Czinkota (Editor), Ilkka Ronkainen (Editor) |
| Format: |
Electronic book text |
| List price:
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£39.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1135967229 |
| ISBN 13: |
9781135967222 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 April, 2011 |
| Pages: |
752 |
| Synopsis: |
In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and? to react quickly to? change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.? Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth. |
| Illustrations: |
Following Global Business by same author; 20 Line drawings, black and |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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