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Item Details
| Title:
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SALES MANAGEMENT
A CUSTOMER RELATIONSHIP APPROACH |
| By: |
Joe Hair, Rolph Anderson, Barry J. Babin |
| Format: |
Hardback |
| List price:
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£45.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0618721010 |
| ISBN 13: |
9780618721016 |
| Publisher: |
HOUGHTON MIFFLIN |
| Pub. date: |
13 March, 2008 |
| Pages: |
576 |
| Synopsis: |
Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications technology, the traditional role of sales managers is evolving toward managing sales people across multiple channels that contact and service customers through a variety of methods. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world. |
| Illustrations: |
4 colour illustrations |
| Publication: |
US |
| Imprint: |
Houghton Mifflin (Academic) |
| Returns: |
Returnable |
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