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Item Details
Title:
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ADS, FADS, AND CONSUMER CULTURE
ADVERTISING'S IMPACT ON AMERICAN CHARACTER AND SOCIETY |
By: |
Arthur Asa Berger |
Format: |
Paperback |
List price:
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£16.95 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0742500314 |
ISBN 13: |
9780742500310 |
Publisher: |
ROWMAN & LITTLEFIELD |
Pub. date: |
1 August, 2000 |
Edition: |
2nd ed. |
Pages: |
192 |
Description: |
This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America. |
Synopsis: |
Ads, Fads, and Consumer Culture is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. He explores how advertising works and how society does or doesnAIt respond to it, and he gives two detailed interpretations of ads to offer readers step-by-step frameworks for decoding print ads and television commercials. |
Publication: |
US |
Imprint: |
Rowman & Littlefield |
Returns: |
Returnable |
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