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Item Details
Title:
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ESSENTIALS OF MASS COMMUNICATION THEORY
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By: |
Arthur A, Berger |
Format: |
Electronic book text |
List price:
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£44.39 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
145224751X |
ISBN 13: |
9781452247519 |
Publisher: |
SAGE PUBLICATIONS INC EBOOKS |
Pub. date: |
1 March, 2013 |
Pages: |
224 |
Description: |
`Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound |
Synopsis: |
This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication. |
Publication: |
US |
Imprint: |
SAGE Publications Inc |
Returns: |
Non-returnable |
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