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Item Details
Title:
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ADS, FADS, AND CONSUMER CULTURE
ADVERTISING'S IMPACT ON AMERICAN CHARACTER AND SOCIETY |
By: |
Arthur Asa Berger |
Format: |
Hardback |
List price:
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£68.00 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0742527239 |
ISBN 13: |
9780742527232 |
Publisher: |
ROWMAN & LITTLEFIELD |
Pub. date: |
3 September, 2003 |
Edition: |
2nd ed. |
Pages: |
216 |
Description: |
Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. |
Synopsis: |
Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children. |
Illustrations: |
Illustrations |
Publication: |
US |
Imprint: |
Rowman & Littlefield |
Returns: |
Returnable |
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