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Item Details
| Title:
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MARKETING AND AMERICAN CONSUMER CULTURE
A CULTURAL STUDIES ANALYSIS |
| By: |
Arthur Asa Berger |
| Format: |
Paperback |
| List price:
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£49.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3319837125 |
| ISBN 13: |
9783319837123 |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
18 July, 2018 |
| Edition: |
Softcover reprint of the original 1st ed. 2016 |
| Pages: |
164 |
| Description: |
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing''s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest. |
| Illustrations: |
28 Illustrations, black and white; XI, 164 p. 28 illus. |
| Returns: |
Non-returnable |
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