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Item Details
| Title:
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MEDIA ANALYSIS TECHNIQUES
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| By: |
Arthur Asa Berger |
| Format: |
Paperback |
| List price:
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£24.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0761914544 |
| ISBN 13: |
9780761914549 |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
15 June, 1998 |
| Edition: |
2nd Revised edition |
| Pages: |
240 |
| Description: |
Second edition, including a new chapter on advertising, glossary of terms and study guide to help students focus on important concepts. |
| Synopsis: |
The Second Edition of the bestselling Media Analysis Techniques provides concise explanations of four perspectives to media analysis - semiological, Marxist, psychoanalytical and sociological - and then demonstrates how these various analyses might be applied to the various popular media such as literature, advertisements and political propaganda. While retaining the classic coverage presented in the first edition, Berger has revised and expanded the volume to include a number of new features, including: a new chapter on advertising; enhanced discussions on methodology; a glossary of terms; a study guide to help students focus on important concepts; a number of learning games, exercises and activities; and new drawings and illustrations. |
| Illustrations: |
tables, figures, references, bibliography, index |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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