| Title:
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CIM COURSEBOOK MARKETING FUNDAMENTALS 07/08
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| Volume: |
2007/2008 |
| By: |
Geoff Lancaster, Frank Withey |
| Format: |
Paperback |
| List price:
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£32.99 |
| Our price: |
£29.69 |
| Discount: |
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| You save:
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£3.30 |
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| ISBN 10: |
0750685468 |
| ISBN 13: |
9780750685467 |
| Availability: |
Reprinting. This item may be subject to delays or cancellation.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
26 June, 2007 |
| Series: |
CIM Coursebook |
| Pages: |
404 |
| Description: |
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. This book is written for the Marketing Fundamentals module by the Senior Examiners. It contains past examination papers and examiners' reports. |
| Synopsis: |
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |