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Item Details
| Title:
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ESSENTIALS OF MARKETING
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| By: |
Geoff Lancaster, Lester Massingham |
| Format: |
Paperback |
| List price:
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£28.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0077094379 |
| ISBN 13: |
9780077094379 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 November, 1998 |
| Edition: |
3rd Revised edition |
| Pages: |
456 |
| Description: |
This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
McGraw-Hill Publishing Co. |
| Returns: |
Non-returnable |
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