| Title:
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ESSENTIALS OF MARKETING
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| By: |
Geoff Lancaster, Lester Massingham, Ruth Ashford |
| Format: |
Paperback |
| List price:
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£56.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0077098609 |
| ISBN 13: |
9780077098605 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 December, 2001 |
| Edition: |
4th edition |
| Pages: |
570 |
| Description: |
Synthesises marketing knowledge to present the fundamental principles that underpin introductory marketing courses. This book covers marketing perspectives, tools, and planning. Added material meets the needs of students taking the CIM Marketing Fundamentals examination. |
| Synopsis: |
The new edition of Essentials of Marketing synthesises contemporary marketing knowledge to present the fundamental principles that underpin any introductory marketing course, while retaining the core coverage of marketing perspectives, tools, and planning from the previous edition. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential reading. |
| Illustrations: |
black & white illustrations |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |