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Item Details
| Title:
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MARKETING MANAGEMENT
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| By: |
Geoff Lancaster, Lester Massingham |
| Format: |
Paperback |
| List price:
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£40.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0077097521 |
| ISBN 13: |
9780077097523 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 March, 2001 |
| Edition: |
3rd Revised edition |
| Pages: |
456 |
| Description: |
Provides students with a straightforward exposition of key marketing management concepts. |
| Synopsis: |
The new edition of this established text provides students with a straightforward exposition of key marketing management concepts. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
McGraw-Hill Inc.,US |
| Returns: |
Non-returnable |
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