| Title:
|
MARKETING FUNDAMENTALS
|
| Volume: |
1996-97 |
| By: |
Geoff Lancaster, Frank Withey |
| Format: |
Paperback |
| List price:
|
£14.99 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
075062910X |
| ISBN 13: |
9780750629102 |
| Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
| Pub. date: |
8 July, 1996 |
| Series: |
CIM Student Workbook S.: Certificate |
| Pages: |
200 |
| Description: |
Written for students studying for the Marketing Fundamentals module in the CIM Certification, this aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practical examples and case studies. |
| Synopsis: |
Written for students studying for the Marketing Fundamentals module in the CIM Certification, this aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Non-returnable |