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Item Details
| Title:
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TOURISM BEHAVI
TRAVELLERS' DECISIONS AND ACTIONS |
| By: |
Roger March, Roger March (Editor), Arch Woodside |
| Format: |
Paperback |
| List price:
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£40.75 |
| Our price: |
£36.68 |
| Discount: |
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| You save:
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£4.07 |
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| ISBN 10: |
184593587X |
| ISBN 13: |
9781845935870 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
CABI PUBLISHING |
| Pub. date: |
19 March, 2009 |
| Pages: |
280 |
| Description: |
This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans. |
| Synopsis: |
Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans. |
| Publication: |
UK |
| Imprint: |
CABI Publishing |
| Returns: |
Returnable |
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