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Item Details
Title: FIELD GUIDE TO CASE STUDY RESEARCH IN BUSINESS-TO-BUSINESS MARKETING AND PURCHASING
By: Arch G. Woodside (Editor), Hugh Pattinson (Editor), Roger Marshall (Editor)
Format: Electronic book text

List price: £80.99


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ISBN 10: 1784410799
ISBN 13: 9781784410797
Publisher: EMERALD PUBLISHING LIMITED
Pub. date: 20 August, 2014
Series: Advances in Business Marketing and Purchasing 21
Pages: 350
Description: This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.
Synopsis: This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors of the 14 papers all adopt the understanding that researchers need direct viewing - 'eyes-on-the-context' - that goes beyond the use of paper-and-pencil 5-pont and 7-point survey items to achieve accurate descriptions of how decisions are made and progress achieved. Following the customary introductory chapter, the titles of the 13 remaining chapters promise the reader new insights and tools to apply when studying B2B contexts. This new volume in the Advances in Business Marketing and Purchasing series is a must for B2B scholars and executives.
Publication: UK
Imprint: Emerald Publishing Limited
Returns: Non-returnable
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ADVANCES IN CULTURE, TOURISM AND HOSPITALITY RESEARCH
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ALL ABOUT POWERBOATS (PB)
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BRAND CHOICE
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CASE STUDIES FOR INDUSTRIAL AND BUSINESS MARKETING (HB)
CASE STUDY RESEARCH
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CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH
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CONSUMER BEHAVIOR IN TOURISM AND HOSPITALITY RESEARCH (HB)
CONSUMER BEHAVIOUR (PB)
CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 1 (HB)
CONSUMER PSYCHOLOGY OF TOURISM, HOSPITALITY AND LEISURE, VOLUME 2 (HB)
CREATING AND MANAGING INTERNATIONAL JOINT VENTURES (HB)
CREATING AND MANAGING SUPERIOR CUSTOMER VALUE
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DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS
DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS (HB)
DESIGNING WINNING PRODUCTS
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E-SERVICES ADOPTION
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ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES
ESSAYS BY DISTINGUISHED MARKETING SCHOLARS OF THE SOCIETY FOR MARKETING ADVANCES (HB)
ESSENTIAL SAILING (PB)
EVALUATING MARKETING ACTIONS AND OUTCOMES
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FIBERGLASS BOAT REPAIRS ILLUSTRATED
FIBERGLASS BOAT REPAIRS ILLUSTRATED (PB)
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HOW TO BUILD YOUR OWN GREENHOUSE
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MAKING TOUGH DECISIONS WELL AND BADLY
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MANAGING PRODUCT INNOVATION
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ORGANIZATIONAL CULTURE, BUSINESS-TO-BUSINESS RELATIONSHIPS, AND INTERFIRM NETWORKS
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PERSPECTIVES ON CROSS-CULTURAL, ETHNOGRAPHIC, BRAND IMAGE, STORYTELLING, UNCONSCIOUS NEEDS, AND HOSPITALITY GUEST RESEARCH
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