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Item Details
| Title:
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THE COMPLEXITY TURN
CULTURAL, MANAGEMENT, AND MARKETING APPLICATIONS |
| Volume: |
2017 |
| By: |
Arch Woodside (Editor) |
| Format: |
Hardback |
| List price:
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£109.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
3319470264 |
| ISBN 13: |
9783319470269 |
| Publisher: |
SPRINGER INTERNATIONAL PUBLISHING AG |
| Pub. date: |
23 February, 2017 |
| Pages: |
254 |
| Synopsis: |
This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients-any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens-several recipes indicate high/low outcomes. |
| Illustrations: |
25 black & white illustrations, 34 colour illustrations, biography |
| Publication: |
Switzerland |
| Imprint: |
Springer International Publishing AG |
| Returns: |
Non-returnable |
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