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Item Details
| Title:
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PERSPECTIVES ON CROSS-CULTURAL, ETHNOGRAPHIC, BRAND IMAGE, STORYTELLING, UNCONSCIOUS NEEDS, AND HOSPITALITY GUEST RESEARCH
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| By: |
Arch G. Woodside (Editor), Carol M. Megehee (Editor), Alfred Ogle (Editor) |
| Format: |
Hardback |
| List price:
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£95.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1849506035 |
| ISBN 13: |
9781849506038 |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
21 December, 2009 |
| Series: |
Advances in Culture, Tourism and Hospitality Research 3 |
| Pages: |
324 |
| Description: |
Examines how research tools affect theory advances in culture and tourism research. This title includes papers that focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior. |
| Synopsis: |
Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior. |
| Publication: |
UK |
| Imprint: |
Emerald Group Publishing Limited |
| Returns: |
Non-returnable |
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