| Title:
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MARKETING: AN INTRODUCTION, PLUS MYMARKETINGLAB WITH PEARSON ETEXT
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| By: |
Gary Armstrong, Philip Kotler |
| Format: |
Mixed media product |
| List price:
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£63.98 |
| Our price: |
£59.18 |
| Discount: |
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| You save:
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£4.80 |
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| ISBN 10: |
0273767283 |
| ISBN 13: |
9780273767282 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
21 June, 2012 |
| Edition: |
Global ed of 11th revised ed |
| Description: |
"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface. |
| Synopsis: |
This package includes a physical copy of Marketing: An Introduction, 11/e by Gary Armstrong and Philip Kotler, as well as access to the eText. For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The eleventh edition reflects the latest trends in marketing, including new coverage on the shifting consumer/marketing relationship, marketing in an uncertain economy, and the latest technologies. |
| Publication: |
UK |
| Imprint: |
Pearson Education Limited |
| Returns: |
Returnable |