KELLOGG ON BRANDING by Alice M. Tybout (Editor), Tim Calkins (Editor), Philip Kotler (Foreword) ( 9780470194430 )

Item Details

Title:

KELLOGG ON BRANDING
THE MARKETING FACULTY OF THE KELLOGG SCHOOL OF MANAGEMENT

By:

Alice M. Tybout (Editor), Tim Calkins (Editor), Philip Kotler (Foreword)

Format:

Electronic book text

List price:	£27.59
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

047019443X

ISBN 13:

9780470194430

Publisher:

JOHN WILEY & SONS INC

Pub. date:

11 May, 2007

Pages:

352

Publication:

Imprint:

John Wiley & Sons Inc

Returns:

Non-returnable

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