| Title:
|
KELLOGG ON ADVERTISING AND MEDIA
|
| By: |
Bobby J. Calder (Editor), Philip Kotler (Foreword) |
| Format: |
Hardback |
| List price:
|
£22.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0470119861 |
| ISBN 13: |
9780470119860 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 April, 2008 |
| Pages: |
304 |
| Description: |
Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. |
| Synopsis: |
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate. |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |