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Item Details
Title: MARKETING HOSPITALITY AND TOURISM
By: Philip Kotler, John Bowen, James C. Makens
Format: Paperback

List price: £36.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0130110310
ISBN 13: 9780130110312
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 1 July, 1998
Edition: 2nd edition
Pages: 816
Description: Intended for undergraduate/graduate-level courses in Hospitality and Tourism Marketing, this work is an introduction to marketing that combines the approach of Kotler's acclaimed "Principles of Marketing" with hospitality-specific information.
Synopsis: For undergraduate/graduate-level courses in Hospitality and Tourism Marketing. Comprehensive and innovative, managerial and practical, this introduction to marketing combines the highly successful approach of Kotler's acclaimed Principles of Marketing with hospitality-specific information. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries.
Illustrations: col. ports.
Publication: UK
Imprint: Prentice-Hall
Returns: Returnable
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