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Item Details
Title: GLOBAL MARKETING MANAGEMENT: INTERNATIONAL EDITION
By: Warren J. Keegan, Svend Hollensen
Format: Paperback

List price: £72.99
Our price: £67.52
Discount:
7.5% off
You save: £5.47
ISBN 10: 0273768689
ISBN 13: 9780273768685
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 1item in stock
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 20 June, 2013
Edition: 8th edition
Pages: 480
Description: For courses in International Marketing and Global Marketing.This is the leading MBA text in international marketing-with comprehensive cases.
Synopsis: A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
Publication: UK
Imprint: Pearson Education Limited
Returns: Returnable
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