| Title:
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MARKETING RESEARCH
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| By: |
David A. Aaker, V. Kumar, George S. Day |
| Format: |
Hardback |
| List price:
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£38.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471451681 |
| ISBN 13: |
9780471451686 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
25 November, 2003 |
| Edition: |
8th Revised edition |
| Pages: |
800 |
| Description: |
Features relevant examples and citations. This title includes coverage of e-commerce and database marketing. It contains cases and problems that cover a wide range of products and organizations. It takes readers step-by-step through the marketing research process, describing advanced methodologies. |
| Synopsis: |
Relevant and recent examples and citations. In-depth coverage of e-commerce and database marketing. Cases and problems cover a wide range of products and organizations. Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies. |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Non-returnable |